Reputation management refers to how hoteliers are investing in their online reputation and image as well as five star reviews to improve sales in a marketing campaign. One cannot overestimate the power of online marketing especially in the hotel business. The key to successful online marketing is the creation, tracking and management of a five star online reputation and online reviews. Below is how hotels live and die by reviews.
• 93% of people use online reviews
According to a recent study by the TripAdvisor, about 93% of all customers who took part in the study relied solely on what previous customers have to say about your hotel when deciding on whether to check in at yours or your competitors. This is a pretty serious statistic and it’s no wonder the best hotels invest heavily on creating a five star online reputation and managing it to increase conversion. That is nine out of every ten customers who will judge you purely by the rating of your reviews. Urging customers to give positive reviews will have a direct proportionality on the sales converted. This is how hotels of all types from five and six star places right down to backpacker hostel accommodation rely on reviews.
• 53% could not book a hotel that does not have reviews
Even those who make other considerations still have the online reviews on top of their list of qualities they are looking for in a good hotel. Perhaps now that it matters to all your customers you will rethink the idea of allocating our reputation management team a small budget with insufficient funding. As they say, image is everything.
• Positive feedback
Through positive and negative reviews you will be able to get client feedback on the quality of service offered at your hotel. Having a free and fair online review platform seems to spark quality service by the staff attending the customers. You will better your best as you strengthen your weak points thus improving the ranking of your hotel. Remember that one negative review will set you back many customers. It is thus important to respond away from the review section to every disgruntled customer.
• Peer reviews 68%
A massive 68% of the people who took part in the study by IPSOS trusted the opinions and reviews of other peers online. It is thus important to watch these reviews too as they do influence a major section of your targeted demographic. Only by realizing how hotel businesses live die by reviews can a hotelier improve their conversion and sales hence profit margins.
• 53 % trust user generated content
On the other hand, you should never underestimate the value of user generated content. This is the most useful source of information for feedback and quality control as well as image making.
• Impact on sales
As earlier stated, the amount in sales depends on the number of customer bookings which in turn heavily relies on the online reviews you have.
In a nutshell, reputation management is linked more than most people realise and that is how hotel businesses live and die by reviews. Every hotelier should take advantage of the boom in online review portals and also capitalise on encouraging customers to give positive reviews
Following the popularity of the house renting website Airbnb formerly known as AirBedandBreakfast, some house owners in London illegally misused it. Nearly a quarter of London homes listed on the Airbnb site were rented out for more than the set ninety days. This was in contradiction of an act intended to prevent landlords from turning houses into unregistered hotels. The act requires that anybody willing to rent out their property for more than the three months must apply and acquire a planning permission.
The company which specialises in short stays in rooms, apartments or even whole houses have reports saying that is will reduce turnover in the city by £400 million.
London is the third largest area in terms of places to stay, with over forty thousand and growing. A report released by Airbnb showed that nearly 23 percent of all the properties in London were rented out illegally. The report also concluded that there are likely cases where planning permissions for a change of use had not been acquired. Such a trend by landlords who are moving their properties from the currently overstretched private sector housing to short-term lets is feared to cause a major housing crisis in the future and, therefore, Airbnb moved forward to implement a 90 day minimum. Although the development does not have an effect on the affordability of houses in London, Airbnb, the web-based company decided to take action on commercial operators who in their statement,“have no place on their platform.”
The ban to be implemented in 2017 stated that it will ban homeowners from renting out entire homes for more than 90 days a year without an official consent from the relevant authorities. During the initial conceiving of the idea, the website was meant for low income earners unable to afford expensive hotels and, therefore, could cheaply rent rooms from existing homes. It, however, fell into abuse by numerous landlords that had led to problems in housing both for the authorities and locals. According to the Labor Housing spokesman in London, some people had actually started complaining about Airbnb guests who were always moving in and out. Despite the practice being illegal, town halls lacked data and resources to implement it. Other cities such as Berlin and San Francisco charge hefty fines for anyone who rents out properties for a period that flaunts the set regulations.
The ban was welcomed by the leader of the London Borough of Camden, Sarah Hayward who said that many users were flaunting the 90 night limit and that the simplest way of stopping it was at the source, Airbnb.
The Best New Business Advice
Many business that are considered ‘old-world’ such as carpenters, plumbers, tree surgeons as opposed to businesses that make money online are probably the last businesses that would think of spending money setting up their own websites, on-line marketing and marketing in general.
In times past it was enough to get business from word of mouth, friends and family or a little advert in the local paper.
Those days are long gone thanks to the internet and Google in particular.
An example in point is EZ Trees Tree Surgeons in Cardiff They set up business in the Autumn of 2015. They made sure that they offered the best business customer service from the outset. The problem was when it came to their advertising tactics.
The plan was to pay directories for advertising, do leaflet drops and advertise on other websites as well as paying for Google Adwords (Pay per click advertising which is at the top and bottom of a search page).
This proved to be very expensive, never ending and not very effective when it comes to a return on investment. They approached a marketing expert for help who within the first meeting identified that it would be within their best interests to invest in their own website and use search engine optimisation to help it get found in Google.
Although the initial costs may seem a lot to pay out, the long term results will prove to be worth it. Yes, it will cost £600 to get a simple site made up, and then to pay £400 per month for the next year to an SEO company to get it to the first page of Google to get traffic flowing to the site. Once this is complete though it will only require routine top-ups to maintain the site and site strength but will save a fortune on paid advertising that never ends.
If you are looking to expand your business, there are two positive ways. The first one is to establish your branches at different locations. You can handle the same with the concept of franchisee, but that will even be a matter of huge investment. So, it is better to go for the second one, where the investment volume is not even half of the first one. Go for the online investment projects. You can get a great deal of support for your business expansion and at the same time, you can save your budget. This article will show you, how you can save your budget and how you can expand your business online.
Expand Your Reach
The first objective of your business is to spread the word of your business. More your business name and profile is spread, ore is the chance to get customers. You can get the customer support for your business, just by using the Digital marketing. This will, within few days, will spread the business of yours and your products, not only across the national domain, but in the international market too. Social media, your contents and your website will do the needful, and at the initial stage take the help of the listing sites. They will provide you the traffic. Invest on the SEO experts and expand the domain worldwide, after that. This will help you get you a better support.
Marketing for your shop is not at all easy. You will have to invest big amounts for the ad materials and also executives for direct sales. There is no need of all those, when you get in touch with the SEO experts. All the marketing task for your website will be taken care by them. Once your website gets popular, your traffic amount will be much more. Proper listing of products and services in the site will give you such a support, where you will need no help of the executives and ad materials.
Save Your Budget
Now you are clear about the online business development. You might have also identified some of the areas, where you are going to save your budget. To be very precise, you will save your budget in cutting short the salaries of the direct employees, who will be doing the marketing for you, the ad materials, who will be doing the advertisement of yours and also the setup costs, you will have to incur for the branch set up. If you find a cost analysis of both the aspects, you will find that the cost you are incurring is just the half of that of the previous one.
Thus go for the marketing solution online and expand your business through the online marketing support. This is the trend of the new age and accept that to progress with your business. It is always better to opt for the new developments, since they are always meant to cut short your expenses and expand your business to a global level. Why to find a limit for yourself with just few locations? Open it up and see what you will get.